GamerDad Sells Review Archive
WHAT THEY LIKE, INC. ACQUIRES GAMERDAD VIDEO GAME REVIEW ARCHIVE FOR WHAT THEY PLAY
New Content Fortifies What They Play’s Substantial Offerings; Expands Internet’s Most Comprehensive Resource for Parents About Video Games
SAN FRANCISCO – May 13, 2008 – What They Like, Inc., provider to parents of unbiased information and insight about the various forms of popular entertainment that engage their children, today announced it acquired the entire review archive of GamerDad.com, a parent-oriented video game website. GamerDad’s deep archive of more than 1,000 game reviews will be re-branded and integrated into What They Play (www.whattheyplay.com), the parents guide to video games, launched November 2007 by What They Like. The addition of this new content to What They Play’s already substantive offerings further expands the most comprehensive collection of unbiased video game descriptions and features on the Internet.
“The acquisition of GamerDad’s editorial content bolsters What They Play’s already strong position as the leading information resource for parents about the video games their children play,” says Ira Becker, CEO of What They Like, Inc. “The overwhelmingly positive feedback we’ve received from parents, media, and the video game industry in our first six months validates the need for What They Play and confirms just how valued the service is that we provide.”
“I’m proud of what GamerDad has accomplished over the past five years and pleased that the editorial database we’ve built will live on and continue to benefit parents through What They Play,” says Andrew Bub, founder of GamerDad. “What They Like and GamerDad are fundamentally aligned in the belief that good parenting is informed parenting.”
About What They Like, Inc.
What They Like, Inc. (www.whattheylike.com), founded in 2007 by entertainment and media industry veterans Ira Becker and John Davison, provides parents with helpful insight and information about the various forms of popular entertainment that engage their children. What They Like believes parents are the ultimate parental control. Our singular goal is to provide useful guides and resources within a wholly unbiased and independent environment, empowering parents to do what they do best: parent.
What They Like’s first product, What They Play (www.whattheyplay.com), is the parents guide to video games and the most comprehensive resource of its kind, providing expert insight into the themes and content of hundreds of today’s most popular interactive entertainment products.
May 13th, 2008 at 9:36 pm
As long as you got more than $3.50 and a wad of used chewing gum, I think you came out ahead. 🙂
May 14th, 2008 at 5:49 am
I think this is a landmark moment! GamerDad (the man and the site) pioneered and pushed and persevered where others saw only failure. Now in light of the last few years – hot coffee, Oblivion, Manhunt, Bully and many others – it all seems like such a natural truth.
May 14th, 2008 at 10:00 am
Darn it! I forgot to ask them for that wad of gum! Curse you you WTP slicksters!
Thanks Mike, I’m doing a follow-up message now that’ll better delineate the future and past.
May 14th, 2008 at 12:18 pm
Yeah Mike, it’s a landmark following a landmark, before another couple landmarks. 😉
First there was Ask GamerDad and the move to the blog format.
Then it was the PTA/ESRB announcement.
Now its this.
Next is PAX 08
and after that, I can’t talk about it yet.